On July 27th, 2019, we launched our second collection (Urban Cowboy) at Fred Segal Sunset. Because of the great turnout in Malibu, Fred Segal welcomed us into their Sunset store to do it bigger and better.

This one was special. We partnered with The Daisy Boys, a local rock band, for a pajama collaboration and concert. We also had appearances from a balloon animal artist, a French fortune teller, a live contortionist, and a surprise appearance from the one and only Sexy Sax Man.

For libations, we had a full bar as well as an exclusive mezcal tasting from Jordan Haddad’s Acre Mezcal. We spun vinyls all night, and welcomed over 200 people into the event space.

The Urban Cowboy collection brought cowboy culture to the streets of Los Angeles. It was inspired when I was shopping for fabric and saw a print with a cowboy on a horse dressed just like me. I realized then that everyone should be able to access their inner-cowboy like I had, and at Fred Segal Sunset, we made that possible.